Smokefree Homes and Families
This page provides a forum for debate over restriction of cigarette ads, especially ads
geared to young people.
An Ad-erage Day in the Life of a Kid - How tobacco ads
Health Group Gives ELLE Magazine 'Poison Apple Award' -
For Offering Young Female Readers Prettily Packaged Death in 'ELLE Cigarette
A Major Research Study Study Links Advertising To Adolescent Smoking
When young people in California were studied, researchers found that tobacco company
advertising was a far greater motivator for teenage smoking than either peer pressure or
family influence on whether some adolescents take up smoking, according to a study of
California youths. According to the survey, a teenager who does not smoke who is very
aware of the advertising is twice as likely to become a smoker than is another teenager
who lives in a smoking family but is not aware of the advertising. According to the
survey authors, this challenges the claim by tobacco companies that social factors rather
than marketing are the key components of a young person's decision to smoke.
The Oct. 18, 1995 Journal of the National Cancer Institute published the results of the
survey conducted jointly by researchers at Indiana University-Bloomington and the
University of California at San Diego. 3,536 adolescents aged 12 to 17 who had never
smoked were studied.
Peer pressure and family influence were still important factors, however. If a teenager's
best friend smoked the susceptibility rating (the willingness to try cigarettes) rose by 90
percent. The study also found that the younger the adolescent, the more susceptible to
taking up smoking he or she was. Students who rated their performance in school as
average or below average were at greater risk of smoking than those with better views of
themselves as academic achievers.
Ray Fichaud-CBC Television-Montreal,
Quebec writes: I am a Canadian journalist looking for info on the Australian
experience with restriction of advertising by Tobacco companies in that country. I would
like to know whether it had any serious effects on events such as the Australian Grand
Prix, regional or national festivals of the arts, that sort of thing. Information on the
restrictions themselves would also be appreciated.
Joe Adams M.D. writes: I am President of
Smoke Free Maryland. We have great fun in Maryland kicking butt - and we have the
tobacco industry on the run. I find this to be the most gratifying - and most effective -
way to help people on a massive scale. Any negative publicity you can get for these
tobacco cartels and tobacco lobbyists - the better. What we're really fighting is a public
relations war, and our enemy knows it. When we let the public know (in the media) that
the tobacco cartel/lobbyists are actually working behind the scenes to promote smoking
(especially among kids), we move closer to the day that the FDA will be allowed to exert
some limitation over advertising aimed at children. Right now the proposed FDA
regulation is one of the greatest public health issues of the century (!!), and we'll
determine - we're living through a moment of public health history that will determine
the fate of hundreds of thousands of Americans. The tobacco industry intend to use
their awsome political power and resources to get congress to prevent the FDA
regulation. One of the things we did in Maryland is to have state lawmakers sign a
pledge not to take money or gifts from the tobacco industry or their subsidiaries. Thirty
eight of them signed, we had a press conference, it was well covered in the news, and it
was a major victory - one successful battle in the overall war. We have plenty of other
similar projects going on as well!
Frank Stasio writes: Do you know where I
can find graphic illustrations of the dangers of smoking? I teach media literacy and
radio production radio production to middle and high school students in the District of
Columbia. Soon, we will be talking about the power of advertising and the dangers of
drinking and smoking. I would like to contrast seductive magazine ads with graphic
examples of the real effects of smoking. I am looking for striking graphic images such
as autopsy photos or other pictures that clearly show the damage done by smoking.
Lauren writes: Dear Sir, I saw your web
page on the internet. I am working on the project regarding lung cancer and wanted
some information on how to put together an effective message for the young people
regarding smoking and lung cancer. Especially, November is the lung cancer month.
Many young people get influence from the advertising: smoking associated with nice
body, beautiful girl and peer pressure. If you have any information, please send to my e.
Jorgen H. Poulsen writes: Dear
Elliot: I'm trying to write a paper about whether Tobacco Advertising should be banned
from an ethical point of view. Can you help me with www-sites where I can download
information about this issue. This is not a paper about whether smoking is harmful or
not but as I mentioned whether advertising of the product is unethical. Thank you in
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